Social media was the focus of Friday morning's Encuentro for grades 4-8.
The program, facilitated by Director of Institutional Advancement Frances Hoover, featured two expert panelists – alumnus Michael Fiebach '99 and TPS Spanish teacher Cecilia Gezlinger – who spoke about the powerful benefits, responsibilities, and perils of having a presence on social media.
Michael is the founder and CEO of Fame House, a marketing agency that focuses on digital strategy primarily in the music and entertainment industries. Cecilia uses social media personally to stay in touch with friends and family in her native Mexico and professionally as a promoter of a wide variety of Latino events that take place in the Philadelphia region.
Nearly all of the students acknowledged that they had social media accounts (Instagram seemed most popular, especially among the Junior Unit students). And most of them were aware of individuals who have been hurt by online posts by others.
Michael and Cecilia shared the importance of social media in their lives and careers. Michael explained that his business depended on him maintaining a good reputation and that he had to be careful about what he posted personally as an individual and professionally as a business owner.
Students listened earnestly throughout the presentation and asked good questions. It probably helped when Michael mentioned his digital marketing strategy for some of his major clients, such as Eminem, Pearl Jam, and Tiesto!